Dr. George Cooper is the Chief Investment Officer and Founder of Equitile Investments.

Before founding Equitile, George held senior roles at JP Morgan Investment Management, Goldman Sachs Asset Management, BlueCrest Capital Management, and Deutsche Bank, where he gained a reputation for original and incisive macroeconomic analysis.

His 2005 paper, The Burden of Sisyphus, introduced a Darwinian perspective on investment markets. He rose to prominence during the 2008-09 financial crisis as the author of The Origin of Financial Crises, which provided a critical analysis of monetary policy’s role in economic instability. 

George has written extensively on economic and financial theory, challenging conventional wisdom in his books Money, Blood and Revolution and Fixing Economics. His work links evolutionary theory with economic and financial principles, advocating for a more resilient and productive approach to investing.

Gerald is one of the UK’s leading advisors, writers and speakers on behavioural risk, disruptive change and decision making. Before becoming a full-time consultant in 2001, he spent 25 years in banking and finance, most recently at the Bank for International Settlements, having worked in London, Hong Kong and Switzerland.

He is a Visiting Fellow at Newcastle Business School and a Fellow of the Royal Society of Arts.

https://www.geraldashley.com/